Facebook is still widely used across ages in Egypt and is where many shops, pages, groups and local services find customers, often through Messenger orders. TikTok is popular with younger users and is often where entertainment and product videos spread fastest. Instagram is common for fashion, beauty, cafés, clinics and freelancers in Cairo, Alexandria and the larger cities. Many Egyptian businesses combine the three: video on TikTok, catalogue on Instagram, and conversation and orders on Facebook.
Egyptian colloquial Arabic is the most natural voice for captions and voice-overs; Egyptians understand it as the dialect of films and television, and it reads as friendly rather than formal. Keep sentences short, use humour carefully, and put the price and how to order in the first lines. Use Modern Standard Arabic for official announcements and English only for tech or international audiences.
Content ideas that suit Egypt
- Short Facebook videos in Egyptian Arabic that answer one customer question, with the price in Egyptian pounds.
- TikTok clips showing an order being packed or a service being delivered, with a light, funny voice-over.
- Instagram Stories with polls (for example two product colours) to start conversations that continue in direct messages.
When to post in Egypt
Egypt uses UTC+2 as standard time. Daylight saving time has been reintroduced in recent years (UTC+3 in summer), but the rules have changed before, so check the current schedule rather than assuming it. Evenings and late nights are typically busiest, with the weekend on Friday and Saturday. In Ramadan, activity often shifts to after iftar and the hours before suhoor.
Prices in the panel are shown in US dollars. If you pay from an Egyptian pound (EGP) account, the exchange rate and card fees are set by your bank and can change, so check the final amount before you confirm. Orders need only a public link or username — never your password — and the available payment methods are shown on the panel's Add Funds page.
Start with how to start an SMM panel business in Egypt and the best time to post on Instagram in the Arab world. For every service on one platform, see the Facebook SMM Panel, TikTok SMM Panel and Instagram SMM Panel pages.